By Ben on Apr 25, 2007 in Entrepreneurship, Google
I received an e-mail yesterday from Perry Marshall, the Google AdWords Expert, who is marketing his Renaissance Club Roundtable.
Anyway, I’m not really here to promote Perry Marshall, but he did share some great insights in his e-mail about the difference between wanna-be’s and real entrepreneurs. I have quoted his e-mail below:
Twelve differences between those who dream and those who act:
- Wanna-be’s obsess about ideas.
Entrepreneurs obsess about implementation.
- Wanna-be’s want more web traffic.
Entrepreneurs focus on sales conversion.
- Wanna-be’s focus on positive thinking.
Entrepreneurs plan for multiple contingencies.
- Wanna-be’s want to get on TV and get “famous.”
Entrepreneurs build their list.
- Wanna-be’s seek a perfect plan.
Entrepreneuers execute and adjust the plan later.
- Wanna-be’s wait for their lucky break.
Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.
- Wanna-be’s fear looking stupid in front of their friends.
Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.
- Wanna-be’s shield their precious ideas from harsh reality, postponing the verdict of success or failure until ’someday.’
Entrepreneuers expose their ideas to cold reality as soon as reasonably possible.
- Wanna-be’s put off practicing basketball until they’ve got Air Jordans.
Entrepreneurs practice barefoot behind the garage.
- Wanna-be’s believe what they’re told, believe their own assumptions.
Entrepreneurs do original research and determine what paths have been already trod.
- Wanna-be’s believe they can do anything.
Entrepreneurs do what they’re gifted for and delegate the rest.
- Wanna-be’s think about the world in terms of COULD and SHOULD.
Entrepreneurs think in terms of IS and CAN BE.
SIDE NOTE: If you are interested in running pay-per-click ads on Google, or giving Google AdSense a try, you should check out what Perry has to offer.